Latvijas Radio - LR5, also known as "Pieci.lv," serves as a dynamic multimedia platform aimed at the youth audience in Latvia.
Featuring a blend of pop music and engaging talk shows, it promotes the values and goals of public media while catering to the interests of young listeners.
In addition to its FM broadcast, extensive content is available online and through a mobile app, making it easily accessible for its audience.
The station's mission is to foster a relationship between public media and youth through entertaining and informative content, ultimately enhancing their sense of belonging to Latvia.
